Integrated Strategist – Brand & Product Marketing

About the role

Orchid is seeking an Integrated Strategist based in Singapore to help shape brand and product narratives. You will work closely with senior strategists, creatives, producers, and account teams to turn complex technology into compelling stories that drive adoption.

Key responsibilities

• Conduct market, competitor, audience and category research, building insight libraries and reference boards.
• Support the development of campaign strategies, go‑to‑market plans, messaging frameworks and customer journey maps.
• Translate technical product features into customer benefits, use cases and adoption stories.
• Generate creative concepts, write first‑pass copy for pitches and collaborate with designers and copywriters.
• Assist in launch planning, rollout strategies and mapping touchpoints across awareness, consideration, adoption and advocacy.

Required profile

• Curious and organised professional with a passion for technology and storytelling.
• Enjoys both strategic thinking and hands‑on execution.
• Strong research and analytical abilities, able to distil data into actionable insights.
• Excellent communication skills and a collaborative mindset.

Required skills

• Research and insight gathering
• Strategic planning and messaging architecture
• Copywriting and content development
• Concept ideation and creative collaboration