Lead Development Representative (LDR)

About the role

AVEVA, a global leader in industrial software, is looking for a Lead Development Representative (LDR) to join its team in Kuala Lumpur or Singapore, reporting to the Director, Lead Development - APAC. The LDR qualifies inbound leads and runs outbound prospecting to generate high-quality opportunities, working with Marketing and Sales to build a pipeline that drives revenue growth. Enablement is provided to build foundational solution knowledge and understand the go-to-market strategy.

Key responsibilities

• Inbound lead qualification: assess and respond to inbound leads, run initial discovery, hand them off to sales, keep CRM data accurate and track outcomes to share feedback with Marketing.
• Outbound prospecting: build targeted account lists with Sales, research decision-makers, craft personalized outreach by account and persona, and record outreach in CRM while testing and refining messaging.
• Cross-functional collaboration: work with local Marketing, Sales, Technical Sales and other stakeholders to progress opportunities, support campaigns, events and webinars, and hand over SQLs to Sales.
• Pipeline management: track lead activity and pipeline progression, keep CRM data clean, report on KPIs and conversion metrics to leadership.

Required profile

• Minimum 3 years in Lead Development, Sales Development or Business Development.
• Experience in SaaS or B2B sales environments; background in technology or the industrial sector is an advantage.
• Proven success in inbound qualification and outbound prospecting (phone and email).
• Excellent listening, written and verbal communication, able to engage senior and technical stakeholders.
• Proficiency in English and Mandarin, with the ability to work across APAC markets such as SEA, China and Taiwan.

Required skills

• CRM and sales engagement tools such as Salesforce, Outreach and LinkedIn Sales Navigator.