Loyalty Marketing Executive

About the role

Starbucks Singapore is looking for a Loyalty Marketing Executive to drive the growth and engagement of its Starbucks Rewards programme. The role will manage CRM campaigns, member communications and gifting initiatives across digital and in‑store channels, ensuring a seamless and rewarding experience for members.

Key responsibilities

• Monitor and analyse the member lifecycle, using data insights to improve engagement, retention and campaign performance.
• Maintain the Rewards campaign calendar and coordinate with cross‑functional teams to deliver campaigns on time and to specification.
• Design, set up and launch mass and targeted communications via EDM, SMS, app push notifications and in‑store collateral.
• Lead pre‑launch testing of CRM journeys, offers and rewards to ensure accuracy before go‑live.
• Conduct competitor benchmarking on loyalty programmes and promotions to identify market trends.
• Manage Starbucks Card launch planning, ordering and inventory to support campaign and gifting activities.
• Oversee eGift platform activities and communication strategies to meet gifting objectives.
• Support process improvements for the Rewards programme and Card functions to enhance the user experience.

Required profile

• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent project management skills and attention to detail.
• Ability to collaborate with multiple stakeholders and meet tight deadlines.
• Passion for customer loyalty and experience in retail or food‑service environments.

Required skills

• Experience with CRM campaign planning and execution.
• Familiarity with email, SMS and mobile push notification channels.
• Knowledge of loyalty programme management and e‑gift platforms.