Manager - Growth Lead, Cross-Border Segment

About the role

HL Bank Singapore, the Singapore branch of Hong Leong Bank, is looking for a Manager - Growth Lead to drive growth in its anchor cross-border segment. The role covers strategy, customer acquisition, ecosystem partnerships, digital experience ownership and data-driven analytics, with a focus on the Malaysia-Singapore cross-border offering.

Key responsibilities

• Design and run end-to-end user acquisition, activation and retention strategies for the cross-border segment, and build a playbook to expand into new segments.
• Own core commercial growth metrics such as customer acquisition, active usage and CASA mix, aligned with the bank's growth targets.
• Monitor market trends, competition and regulatory changes affecting cross-border and regional segments.
• Define and refine the Value Proposition (CVP) for the Malaysia-Singapore offering, going beyond rates (e.g. easy online account opening, consolidated rewards, low FX).
• Plan and run growth marketing campaigns across paid, owned and earned channels, working with marketing and product teams to deliver measurable ROI.
• Identify and negotiate strategic partnerships with telcos, education providers, lifestyle brands and payment providers, and develop ecosystem offerings for cross-border customers.
• Act as business owner for cross-border digital features, turning customer pain points into a prioritized product roadmap and partnering with Product and UX/UI teams to improve conversion.
• Analyse campaign performance and customer behaviour, build dashboards and reports on funnel performance, and use insights to shape creative, messaging and channel strategies.

What we offer

• A career path within a large, diversified regional group.
• Progressive workplace practices and professional development, as a recognised Human Capital Partner.
• A technology-focused environment with AI-enhanced tools and next-generation platforms.