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Manager, Performance Marketing

foodpanda · Singapour

New
Senior 🇬🇧 English
Google Ads Apple Search Ads Google Analytics Adjust Appsflyer A/B testing

Job description

About the role

foodpanda, part of the Delivery Hero Group, is looking for a highly driven Manager, Performance Marketing to join its regional team. The role covers performance marketing campaigns across several markets in APAC and Europe, and the scope and level are calibrated to the successful candidate's experience.

Key responsibilities

  • Launch and optimise evergreen and integrated campaigns across Google Ads and Apple Search Ads
  • Own and manage channel budgets, pace spend against targets and reallocate toward the highest-ROI opportunities
  • Use AI and automation tools to streamline campaign setup, bid management, reporting and creative iteration
  • Work cross-functionally and cross-regionally to develop, launch and track high-impact concepts
  • Design and run experiments, present data-driven recommendations and track campaign performance and benchmarks
  • Analyse and report channel performance, supporting management in channel mix and budget decisions

Required profile

  • 7+ years of hands-on experience managing performance marketing campaigns (web and app) across major channels such as Google, Apple, Meta or TikTok
  • Proven track record of channel innovation and of working with significant marketing budgets at scale
  • Fluent verbal and written English; analytical, proactive and well organised

Required skills

  • App performance marketing (Google App Campaigns, Apple Search Ads) and/or paid social (Meta, TikTok)
  • Google Ads mastery, including audiences, reporting and scripts
  • Tracking and analytics: Google Analytics, Adjust, Appsflyer
  • Performance KPIs (CPA, CPC, CPI, CPM, attribution, LTV)
  • A/B and multivariate testing, incrementality

Questions fréquentes

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Published 11 hours ago

Expires 1 month from now

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foodpanda

Singapour