Manager / Senior Manager, Marketing & Audience Development

About the role

NAC is looking for a Manager or Senior Manager to drive its brand positioning and audience engagement through integrated marketing campaigns, digital performance optimisation, social media management and website management. The role connects NAC with industry partners and audiences, delivering measurable results in support of its strategic objectives.

Key responsibilities

• Lead consumer marketing campaigns that raise awareness, attendance and participation in NAC's programmes and initiatives
• Plan and run integrated marketing campaigns, embedding audience development strategies and frameworks so audience insights inform planning and programming
• Work with creative, media and social agencies to align campaign execution with business objectives and audience growth targets
• Apply audience development playbooks to engage public audiences across different life stages and personas
• Advise internal teams and external partners on industry marketing and the arts sector, and give practical advice to sector leads on campaigns, messaging and brand application
• In a small team, review materials, align on creative direction and help partners co-present NAC's brand accurately, developing co-marketing toolkits or guidelines where relevant
• Manage the NAC corporate website as a well-maintained digital hub, overseeing content governance and working with content reps on site performance, updates and technical improvements
• Analyse website analytics (top pages, keywords, traffic sources) to improve content and SEO, and lead the annual website content audit

Required profile

• Passion for Singapore's arts and cultural landscape
• Experience developing integrated marketing strategies that engage arts organisations, venue partners and programme collaborators at industry level while driving public audience awareness and participation
• Minimum 4 years of relevant marketing experience with demonstrated results
• Strong stakeholder management and communication skills, able to thrive in a fast-paced, small-team environment

Required skills

• Hands-on experience managing organisational websites, including content governance and SEO
• Experience working with web development vendors