Manager / Senior Manager (Value Creation and Marketing, Accreditation)

About the role

The IMDA Accreditation and Spark programmes nurture and grow Singapore-based digital technology companies of different growth stages. This role sits in the Enterprise & Ecosystem Development Division of the Enterprise Transformation & Innovation Group (ETIG), which leads digital transformation across Singapore's tech landscape. You will work with senior executives of digital tech startups to onboard them into the programmes, assess their credentials through due diligence, and help them build track records through local and international market opportunities.

You will join the Value Creation team, combining strategic portfolio engagement, go-to-market development and market activation, with opportunities to support enterprise demand generation and solution development.

Key responsibilities

• Build strategic relationships with portfolio companies, engaging founders, CXOs and senior executives to understand their growth priorities, market opportunities and business challenges.
• Develop value creation initiatives such as go-to-market strategies, market access, strategic partnerships and other growth accelerators.
• Identify market opportunities and demand signals from enterprises, government agencies and industry partners and turn them into opportunities for Accreditation and Spark companies.
• Create market propositions and narratives for campaigns, presentations, workshops and industry engagements.
• Plan and run market activation events such as industry campaigns, buyer engagements, innovation workshops, showcases and networking sessions.
• Support opportunity development and initial presales, including buyer discovery, problem definition, use-case development and qualification of portfolio solutions.
• Facilitate engagements between buyers and portfolio companies, framing business requirements and solution value propositions.
• Bring together complementary portfolio companies to develop joint go-to-market propositions.
• Develop strategic partnerships and channels with industry players, technology partners and ecosystem stakeholders.
• Gather market intelligence and track outcomes such as buyer interest, opportunities generated and partnerships formed.

Required profile

• At least 8 years of relevant experience in business development, marketing and communications, industry development and channel development.
• Ability to co-create compelling narratives about the programme and portfolio companies for industry audiences.
• Experience interacting with CXOs of ICT start-ups and young companies; ICT knowledge is advantageous.
• Self-motivated, flexible and commercially savvy, with a proven track record of collaborating with partners and customers.
• Plugged into the ICT, start-up and/or R&D ecosystem in Singapore.

Required skills

• Good knowledge of widely used digital and physical marketing channels and platforms.
• Excellent written and verbal communication skills.
• High EQ and ability to influence decisions and hold strategic discussions with key stakeholders.