Manager/AVP, TMRW Digital Engagement

About the role

The Manager/AVP, TMRW Digital Engagement at United Overseas Bank (UOB) supports the launch of new digital products and services. The role develops and executes strategies that drive digital engagement, improve user adoption and promote security best practices among customers. It suits someone passionate about digital innovation, customer experience and security education.

Key responsibilities

• Support engagement initiatives for new digital product launches, ensuring smooth customer onboarding and high user adoption.
• Work with the Digital platform and Marketing on digital security: from launching security features to creating and delivering content that raises awareness of digital security and anti-scam measures.
• Manage security communication alert protocols across digital channels.
• Monitor and analyse digital engagement metrics, identify improvements and report on campaign effectiveness.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 3+ years of experience in product marketing, preferably in financial services or technology.
• Good understanding of digital security best practices and customer education techniques.
• Excellent communication, project management and analytical skills.
• Proven ability to work cross-functionally and influence stakeholders at all levels.

Required skills

• Digital analytics tools and campaign management platforms (a plus).
• Strategic thinking, problem solving and customer-centric mindset.
• Ability to turn complex ideas into clear, actionable messages.