Marketing and Communications Manager

About the role

Actxa, a Singapore preventive health technology company behind smart-wearables and devices, is looking for an experienced Marketing and Communications Manager to lead its consumer marketing, brand building, communications and growth initiatives. The role owns the end-to-end consumer marketing strategy, from brand positioning and storytelling to performance marketing, content, community building, product launches and customer lifecycle marketing. It is a hands-on leadership role: the manager develops strategy and leads a small team while taking part in campaign execution, content development and product launches, working closely with Product, Commercial, Customer Success and Leadership.

Key responsibilities

• Develop and execute the consumer marketing strategy, set growth targets and KPIs, and build scalable growth frameworks
• Own the consumer brand strategy, brand narrative and consistent brand identity across channels
• Drive customer acquisition across digital channels (Meta, Google, TikTok, YouTube, marketplaces, affiliates, influencers) and optimise funnels and campaigns
• Build content strategy, grow online communities and run campaigns that drive organic engagement and user-generated content
• Own retention and lifecycle marketing, including onboarding, activation, re-engagement, loyalty and referral programmes
• Partner with Product and Commercial on product positioning, launch plans and go-to-market strategies
• Manage consumer communications, media engagement, influencer partnerships and executive communications
• Lead and mentor the marketing team, manage agencies and vendors, and establish performance management frameworks
• Leverage AI tools for content creation, copywriting, design, video generation and marketing automation

Required profile

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing or a related field
• 6-8 years of marketing experience, including at least 2 years in a leadership role
• Track record in B2C, DTC, consumer technology, e-commerce, wellness, fitness, healthcare or consumer products
• Experience managing performance marketing budgets and leading integrated campaigns across paid, owned, earned and social channels
• Preferred: health tech, digital health, wearables or regional brand scaling experience, and familiarity with subscription businesses or mobile apps

Required skills

• Performance marketing, customer acquisition, marketing analytics, conversion optimisation, CRM and lifecycle marketing
• Google Analytics, Meta Ads Manager, CRM platforms and marketing automation tools
• Copywriting, storytelling and data-driven decision making
• Team leadership, stakeholder management and cross-functional collaboration