Marketing Communications & Campaigns Manager

About the role

Mind Stretcher is looking for a Marketing Communications & Campaigns Manager to lead campaigns across its brands. Reporting to the Marketing Lead, the role turns business priorities into campaign plans, develops messaging and oversees delivery across digital and print channels, working closely with centre and teaching teams. It is a hands-on role with autonomy, where the candidate also writes copy, develops creative and produces materials.

Key responsibilities

• Lead integrated campaigns supporting programme launches, enrolment and engagement with existing families, owning the campaign calendar and deciding on audiences, channels, timing and competing priorities.
• Develop campaign messaging, write and edit copy across channels, keeping a consistent brand voice and high standards of clarity, accuracy and relevance.
• Shape campaign concepts, create key materials and guide other contributors so that copy and visuals work together across email, website, social, in-app and print.
• Use parent feedback, campaign data and trends in the education sector to refine messaging and keep up with competitor activity.
• Work with centre and teaching teams to align plans, set responsibilities and keep rollouts on track.
• Review results against objectives, test improvements to messaging, creative and targeting, and share findings with the Marketing Lead.
• Plan budgets and resource needs, oversee suppliers where involved and deliver within agreed budgets.
• Use AI and other tools to improve how campaigns are produced while maintaining editorial and creative standards.

Required profile

• At least five years of marketing or communications experience, including at least two years independently leading integrated campaigns.
• Demonstrated ownership of campaign planning, messaging, creative direction and results.
• Excellent written English and editorial judgment, able to turn a complex brief into clear, persuasive communication.
• Hands-on creative ability and a good eye for design; specialist graphic design skills are welcome but not essential.
• Strong stakeholder and project leadership, with the ability to negotiate priorities and make considered decisions when requirements change.
• Confidence with campaign tools and data, using performance insights to improve campaigns.
• An understanding of Singapore's education landscape, including schooling milestones and the questions parents ask when choosing programmes.
• Practical experience with AI tools, with the curiosity to explore better ways of working and the judgment to assess their output.
• A diploma or degree in Marketing, Communications or a related field is welcome; equivalent relevant experience is equally valued.

Required skills

• Experience with CRM, email or messaging platforms.
• Useful additional experience: marketing in the education sector or an agency, paid social or search advertising, marketing automation and lifecycle communications, website content management or basic HTML/CSS.

To apply, send a CV, a short note on why you are interested and two or three campaign examples showing your writing, creative judgment and campaign leadership, explaining the objective, your contribution and the results. Anonymised work is welcome.