Marketing Content Manager

About the role

We are looking for a Marketing Content Manager to shape and execute content strategies that boost brand awareness, engage target audiences, and drive business growth across both digital and traditional channels.

Key responsibilities

• Develop and maintain content calendars and multi‑channel marketing campaigns.
• Create, edit, and publish articles, website copy, email newsletters, social media posts, case studies, white papers, videos and other marketing assets.
• Collaborate with designers, videographers, copywriters, SEO specialists and external agencies to produce SEO‑optimized, brand‑consistent content.
• Conduct market research, audience analysis, keyword research, competitor benchmarking and performance reporting.
• Monitor content performance with analytics tools, optimize campaigns based on data, and manage content governance and publishing workflows.
• Stay up‑to‑date with emerging marketing trends, AI‑powered content technologies and industry best practices.

Required profile

• Strong understanding of content marketing, digital marketing, branding and integrated communications.
• Excellent writing, editing, proofreading and storytelling abilities for diverse audiences.
• Knowledge of SEO, keyword research, content optimization, email and social media marketing.
• Familiarity with CMS platforms such as WordPress, Drupal or Contentful.
• Experience with analytics and marketing tools (Google Analytics, Search Console, Google Ads, Meta Business Suite, HubSpot, Mailchimp).
• Understanding of marketing automation, customer journey mapping and lead generation.
• Analytical mindset with the ability to interpret data and drive improvements.

Required skills

• SEO and keyword research
• Content Management Systems (WordPress, Drupal, Contentful)
• Google Analytics, Google Search Console, Google Ads
• Meta Business Suite, HubSpot, Mailchimp
• Email marketing and social media marketing
• Marketing automation platforms
• Canva, Adobe Creative Cloud, CapCut (optional)