Marketing Manager / Marketing Executive

About the role

The Marketing Manager / Marketing Executive will design, execute, and optimise marketing strategies that boost brand awareness, drive customer engagement and support overall business growth. Working closely with cross‑functional teams, the role ensures campaigns are integrated across digital, social, email, events and traditional channels.

Key responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives.
• Plan, coordinate and manage campaigns across digital, social media, email, content, events and traditional channels.
• Conduct market research, customer analysis, competitor benchmarking and monitor industry trends.
• Create and manage marketing assets such as promotional content, presentations, newsletters and campaign materials.
• Collaborate with creative, product, sales and business teams to deliver effective initiatives.
• Monitor campaign performance using KPIs and recommend optimisation actions.
• Analyse customer engagement, campaign effectiveness and return on marketing activities.
• Support product launches, promotional events, partnerships and corporate branding projects.
• Manage marketing calendars, budgets, timelines and project schedules.
• Ensure consistent brand identity, messaging and visual standards across all touchpoints.
• Coordinate with external vendors, agencies and media partners as needed.
• Prepare reports, dashboards and performance summaries for stakeholders.
• Identify opportunities to improve customer experience, brand visibility and marketing efficiency.
• Evaluate emerging marketing technologies, tools and best practices.
• Maintain accurate documentation, campaign records and digital assets.

Required profile

• Strong understanding of marketing principles and brand management.
• Creative mindset with analytical thinking and data‑driven decision making.
• Excellent project management and organisational abilities.
• Effective communication and collaboration skills across multiple teams.
• Ability to manage multiple initiatives while maintaining high quality and brand consistency.

Required skills