Marketing Executive - Digital & Social Media

About the role

An established international consumer brand in the home and lifestyle sector is expanding into Singapore and is growing its local team. As Marketing Executive, you will plan and run digital campaigns, manage the brand's social media channels and develop marketing communications for Singapore audiences, working with external agencies and the local sales team to support product launches, roadshows and other marketing events.

Key responsibilities

• Manage the social media content calendar for channels such as Facebook, Instagram and TikTok, creating and scheduling posts, monitoring engagement and responding to comments and messages.
• Coordinate SEO, paid search and paid social campaigns with external agencies, brief them on objectives, review deliverables and track results.
• Write and adapt marketing copy and develop creative assets for social media, website landing pages, digital ads and event materials, keeping them consistent with brand guidelines.
• Support product launches, roadshows and retail promotions, from pre-event publicity and material preparation to on-site coordination.
• Work with sales and retail teams to align campaign messaging and promotions so customers know where to see products or attend demonstrations.
• Track campaign performance using metrics such as reach, engagement, website traffic and enquiries, and recommend improvements to content and campaign spending.

Required profile

• At least 3 years of experience in digital or brand marketing, with hands-on experience running digital campaigns.
• Experience in home appliances or consumer electronics, or in supporting consumer events, is an advantage.
• Strong writing skills and the ability to adapt brand messaging for local audiences.
• Organised and proactive, able to coordinate agencies and internal teams.

Required skills

• Familiarity with social media, content planning, SEO and paid advertising.
• Able to use campaign data to improve results.