Marketing Executive (F&B Marketing)

About the role

The Shangri-La Hotel, Singapore is looking for a creative and driven Marketing Executive (F&B Marketing) to support the planning and execution of integrated marketing and communications initiatives across its award-winning restaurants, bars and dining concepts.

Key responsibilities

• Plan and execute marketing campaigns for restaurants, bars, festive promotions and special events, and develop marketing calendars aligned with business objectives and seasonal opportunities.
• Coordinate creative production, including photography, videography, artwork, menus and promotional materials, and monitor campaign performance with post-campaign reports.
• Create content for press releases, website articles, EDMs, social media and marketing collateral, keeping it aligned with brand standards and up to date across digital and offline channels.
• Manage day-to-day social media content and publishing, support paid digital campaigns with agencies and internal stakeholders, and update website content and online listings.
• Build relationships with media, influencers and content creators, coordinate tastings, launches and events, track media coverage and support monthly PR reporting.
• Work with chefs, restaurant managers and operational teams, coordinate external vendors, designers, photographers and printers, and assist with budget tracking, invoices and administrative support.
• Monitor marketing KPIs, analyse market trends and prepare reports for management.

Required profile

• Diploma or degree in Marketing, Communications, Hospitality or a related field.
• 1 to 3 years of marketing experience, preferably in hospitality, F&B, retail or lifestyle.
• Passion for food, beverage and hospitality; commercial awareness and understanding of customer engagement and revenue-driving initiatives.
• Flexible to support events, media engagements and campaign launches when required.

Required skills

• Good understanding of social media platforms, digital marketing and content management systems.
• Strong written and verbal communication and excellent copywriting.
• Experience in photography, videography, content creation, Adobe Creative Suite or Canva is advantageous.