Marketing Executive

About the role

We are seeking a dynamic, fashion‑forward Marketing Executive to join our team. The ideal candidate is creative, hands‑on, and able to turn business objectives into effective digital and omnichannel marketing strategies.

Key responsibilities

• Create and implement promotional campaigns to drive retail and online sales and strengthen our omnichannel presence.
• Ensure all digital content is optimized for SEO, social media, and relevant platforms.
• Plan and execute local and overseas marketing campaigns across EDMs, social media, website, and in‑store support.
• Develop and manage content for all marketing channels, maintaining brand voice and positioning.
• Support product launches, promotions, and seasonal campaigns.
• Assist with basic design work such as EDMs, website banners, and social media collaterals.
• Coordinate styling and photoshoots for local and overseas campaigns.
• Collaborate with the e‑commerce team to improve product visibility and conversion rates.
• Analyse campaign performance, provide actionable insights, and conduct A/B testing.
• Monitor market trends, competitor activity, and customer behaviour to inform strategy.
• Source and manage KOL and influencer collaborations, handling sponsorships and giveaways.
• Document processes, improve workflow, and support day‑to‑day marketing operations.

Required profile

• Current experience in a similar marketing role or readiness to step up.
• Bachelor’s degree in business, marketing, or a related field.
• Portfolio demonstrating relevant work.
• Keen eye for detail, aesthetics, and latest social media trends.
• Strong communication, interpersonal, and time‑management skills.
• Ability to work independently and collaboratively.
• Positive, adaptable attitude with a willingness to learn.

Required skills

• Google Analytics
• Google AdWords
• Social media advertising platforms (e.g., Facebook Ads, Instagram Ads)

What we offer

• Opportunity to work in a fast‑growing fashion retail brand.
• Creative and collaborative environment.
• Professional development and growth prospects.