Marketing Executive – Luxury Lifestyle Retail

About the role

We are seeking a dynamic Marketing Executive to support our luxury lifestyle retail brand. The role involves planning and executing marketing campaigns, creating compelling social media content, and supporting in‑store events and visual merchandising.

Key responsibilities

• Assist in the planning, coordination and execution of retail marketing campaigns and promotional initiatives.
• Create engaging social media content, write captions, product descriptions and email newsletters.
• Support in‑store promotions, events, visual merchandising and coordinate product photoshoots.
• Manage influencer collaborations and liaise with malls, agencies, vendors and business partners.
• Coordinate development of marketing collateral, social media creatives, EDMs and in‑store materials while ensuring brand consistency.
• Monitor campaign performance, sales, engagement, foot traffic and track social media trends and competitor activity.
• Coordinate with retail store teams and external vendors to ensure timely execution of marketing initiatives.
• Support CRM activities and ongoing marketing projects, ensuring accurate and on‑schedule delivery.

Required profile

• Diploma or degree in Marketing, Business or a related field.
• Minimum 2 years experience in multi‑brand retail and campaign marketing.
• Passion for retail, fashion or lifestyle brands with a good understanding of consumer and market trends.
• Creative, proactive, resourceful and highly organised with strong multitasking abilities.

Required skills

• Proficiency with Canva or similar design tools for social media content creation.
• Basic photography and videography skills for marketing content.
• Experience with CRM systems.