Marketing Manager – APAC

About the role

As the first dedicated owner for brand awareness, thought leadership, and media/PR in APAC, you will have the unique opportunity to establish new ground and build our regional presence from the bottom up. You will act as a generalist across content, events, and media, standing up APAC’s top‑of‑funnel engine and creating a credible local media presence while collaborating closely with global marketing and regional business teams.

Key responsibilities

• Develop and execute an integrated, multi‑channel APAC marketing strategy spanning events, media/PR, and content, aligned with global brand goals and regional growth priorities.
• Plan and manage APAC event presence across industry conferences, partner events, and high‑touch client gatherings, handling logistics, messaging, and follow‑up.
• Lead the end‑to‑end lifecycle of regional webinars and event programming, driving targeted attendee engagement.
• Define and own APAC’s media and PR strategy, establishing press relationships, evaluating paid media channels, and creating country‑by‑country distribution plans.
• Produce targeted regional content—including articles, social campaigns, and sales‑enablement assets—for South East Asia, Greater China, Indian Sub‑Continent, and Oceania.
• Evaluate and manage external partners such as PR agencies, event vendors, and media outlets to expand brand footprint.
• Identify and test market‑specific advertising and sponsorship opportunities to boost brand awareness and support lead generation.
• Utilize marketing automation tools and CRM systems to build campaign landing pages, manage lead flows, and measure performance.

Required profile

• Experience running B2B content, field, or demand‑gen marketing in a fast‑moving, multi‑market environment.
• Working knowledge of media and PR, comfortable defining press targets and distribution strategies.
• Hands‑on proficiency with Salesforce and Salesforce Account Engagement (Pardot) or similar platforms (HubSpot, Marketo).
• Strong analytical skills with proficiency in Excel or Google Sheets for building dashboards and tracking ROI.
• Exposure to multiple APAC markets and ability to adapt content and channels by country.
• Excellent English communication skills; additional APAC language skills a plus.
• Strong stakeholder management to collaborate with regional GMs, global teams, sales leaders, and external vendors.

Required skills

• Salesforce
• Salesforce Account Engagement (Pardot)
• HubSpot or Marketo
• Excel
• Google Sheets