Marketing Manager / Assistant Manager

About the role

Popeyes Singapore, a quick-service restaurant chain known for its Louisiana-style fried chicken and Cajun-inspired menu, is looking for a Marketing Manager or Assistant Manager. You will help drive the brand's presence in Singapore and ensure impactful marketing strategies.

Key responsibilities

• Develop marketing strategies aligned with organisational objectives and create campaigns that raise brand awareness and engage customers.
• Create and run pricing promotions and set product pricing across in-store, online and third-party delivery channels.
• Lead digital marketing, including social media, email and online advertising, and analyse metrics to optimise results.
• Protect the brand through consistent messaging and work with creative teams on visuals and content.
• Plan promotions and partnerships, negotiate with external partners and build customer loyalty.
• Carry out market research on trends, competitors and consumers, and use insights to adapt strategy.
• Manage marketing budgets, monitor campaign performance and adjust tactics to maximise ROI.
• Work with Operations and IT teams and guide junior marketing staff.

Required profile

• Bachelor's degree in Marketing, Business or a related field.
• Proven marketing management experience, preferably in food and beverage.
• Strong understanding of digital marketing trends and platforms.
• Leadership experience guiding a marketing team.

Required skills

• Creative mindset with strong communication and interpersonal skills.
• Analytical skills to evaluate campaign effectiveness and make data-driven decisions.
• Ability to manage projects from concept to execution.