Marketing Manager - Fabric & Home Care (SEA)

About the role

Givaudan is looking for a Marketing Manager for its Fabric & Home Care category in Singapore, which serves as a hub for the Asia-Pacific region. The purpose of the role is to build in-depth market and consumer understanding for the category and to create, deliver and support client presentations.

Key responsibilities

• Build in-depth market and consumer understanding for assigned product categories (Fabric & Home Care).
• Conduct gap analyses to identify opportunities to build the business for a brand, client or category.
• Build compelling stories around fragrances based on market trends and data, and deliver these to clients.
• Identify client brand fragrance opportunities and propose new concept directions and visuals, working with the development team on olfactive recommendations and S&T on technologies.
• Share marketing programmes, projects and main messages with colleagues and partners, and prepare standard category reviews and trend presentations.
• Create, deliver and support client presentations tailored to each client's needs.
• Work with fragrance development and consumer insights teams on future olfactive and conceptual strategies, and help design new marketing programmes.
• Collaborate with the Communications Team to generate content for external audiences and events.

Required profile

• Bachelor's degree in Business or Marketing (or equivalent).
• 5+ years of experience in marketing or a related function; agency or client-side experience is a benefit.
• Experience with fragrance products and main customers in the fabric and home care category.
• Experience bridging consumer data with conceptual storytelling.
• Interest in recognising olfactive notes and communicating in fragrance language.
• Quick learner, team player, self-driven, curious and analytical.

Required skills

• Understanding of B2B and B2C marketing principles and channels.
• Knowledge of fragrance products, trends, key customers and competitors globally and regionally.
• Ability to analyse market and consumer data and spot gaps and opportunities.
• Project management: managing several projects within time and budget constraints.
• Good stakeholder management and relationship building with clients and internally.
• Basic familiarity with AI tools supporting marketing and communications.