Marketing Manager – Inbound Sales Growth

About the role

We are seeking a flexible and versatile Marketing Manager to drive the growth of our inbound sales channels across Singapore. You will own the end‑to‑end execution of marketing campaigns, from strategy to performance analysis, ensuring qualified traffic reaches our front door.

Key responsibilities

• Develop and implement strategies to increase brand awareness and drive qualified traffic.
• Design, launch, and manage organic and paid acquisition campaigns, including PPC, content creation, and social media.
• Produce engaging website and blog content that attracts and converts target audiences.
• Build strategic partnerships with industry players, agencies, and vendors.
• Prepare, monitor, and allocate the quarterly and annual marketing budget.
• Oversee creation and approval of marketing materials such as website banners, brochures, and case studies.
• Measure, report, and analyze campaign performance against goals.
• Adjust email and advertising campaigns based on consumer behavior insights.

Required profile

• Demonstrable marketing experience with a proactive learning attitude.
• Proven ability to identify target audiences and lead multi‑channel campaigns.
• Strong numerical literacy and comfort working with metrics and spreadsheets.
• Aesthetic sense with a passion for compelling copy and witty communication.
• Up‑to‑date knowledge of online marketing trends and measurement best practices.

Required skills

• Pay‑per‑click (PPC) advertising
• Content creation and curation
• Social media marketing
• Lead generation campaign management
• Copywriting
• Performance analysis
• Spreadsheet analysis (e.g., Excel)