Marketing Manager

About the role

Victoria's Secret is looking for an experienced Marketing Manager to lead and run its integrated marketing, advertising, public relations and promotional work. The role strengthens brand awareness, drives customer engagement and supports business growth through campaigns and brand partnerships.

Key responsibilities

• Develop and run marketing plans and the annual marketing and promotional calendar, working with the brand team on seasonal campaigns, product launches and promotions, and analysing competitors and market trends.
• Build PR and media strategies, manage relationships with media contacts and agencies, coordinate interviews, press conferences and publicity events, and handle sensitive or crisis situations.
• Plan and run brand events, promotional campaigns and product launches, and manage external agencies and vendors; monitor performance and write post-event reports.
• Oversee the brand's social media presence and digital marketing, and keep website content up to date.
• Oversee the Singapore e-commerce business and an omnichannel strategy across stores and online, tracking traffic, conversion rate, average order value and sales, and leading the E-commerce Executive.
• Manage the annual marketing, advertising, PR and promotional budget, and report regularly to management.

Required profile

• Bachelor's degree in Marketing, Communications, Public Relations or a related field.
• Minimum 4-5 years of marketing experience, preferably in luxury, fashion, beauty or premium retail.
• Proven experience in integrated marketing campaigns, PR strategies and brand events.
• Excellent command of written and spoken English; additional languages are an advantage.

Required skills

• Strong understanding of digital marketing and social media platforms.
• Project management, organisation and problem-solving, able to handle multiple priorities in a fast pace.
• Communication, presentation and stakeholder management.