Marketing Manager

About the role

Hegen, a Singapore-based brand of mother and baby products, is looking for a Marketing Manager to shape and drive its brand and growth strategy across key markets. The role covers direct-to-consumer and retail channels, with end-to-end ownership of marketing initiatives and a focus on brand equity, customer acquisition and commercial objectives.

Key responsibilities

• Lead brand and creative strategy with the Creative team, ensuring all communications and activations reflect the brand's tone, purpose and visual identity
• Develop and run integrated 360 GTM plans combining paid, earned, shared and owned media, and multi-channel campaigns (digital, retail, PR, social, influencer, experiential)
• Work with Commercial, Strategic Partnerships, International and E-Commerce teams to align marketing with business priorities and launch pipelines
• Own content and social media strategy, partner with the US Marketing team to localise the brand's digital and social presence, and spot emerging trends and creator opportunities
• Prepare annual marketing plans, manage budgets (PR, social, digital, commercial) and measure results against KPIs; produce monthly progress reports
• Keep brand messaging consistent across international markets, build strategic partnerships and manage agency and vendor relationships
• Lead, mentor and develop a team of marketers, foster an agile culture and stay ahead of new tools and trends

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related discipline
• 5 to 8 years of integrated marketing experience, including progression into a managerial capacity
• Prior experience in FMCG, parenting, lifestyle or consumer goods preferred
• Track record of multi-channel campaigns with measurable business impact
• Experience managing agencies and cross-functional stakeholders, and leading or mentoring a marketing team

Required skills

• Digital, social and performance marketing, including analytics and optimisation
• Analytical mindset, translating data into actionable insights
• Commercial acumen, project management and stakeholder management