Marketing Manager - Marketing Initiatives & Events (AVP/VP)

About the role

Bank of Singapore is looking for an Assistant Vice President or Vice President to lead marketing initiatives and events for designated markets. The role covers client acquisition, net new money (NNM) and revenue goals, and works closely with internal stakeholders, agencies and vendors.

Key responsibilities

• Develop and implement targeted marketing strategies for designated markets to support client acquisition, NNM and revenue goals.
• Plan and deliver marketing initiatives from concept to execution, and lead end-to-end delivery of client events, including programme development, content curation, guest acquisition and post-event follow-up.
• Create a consistent client experience across print and digital collateral, videos and online and in-person events, conveying the Bank's value proposition and brand.
• Strengthen brand awareness and preference among priority client segments and develop initiatives that attract qualified prospects for relationship managers to follow up.
• Develop event and campaign content such as invitations, speeches, presentations, summaries, surveys, videos and social media materials.
• Partner with the Communications team on digital campaigns across email, social media and paid channels, and help build digital content such as website copy and social media visuals.
• Build strategic relationships with industry partners and external organisations, manage and optimise the marketing budget, and track and report campaign and event performance.
• Provide marketing advice to internal stakeholders and occasionally support internal events.

Required profile

• Bachelor's degree in marketing, communications or a related field.
• At least 10 years of relevant experience in banking or finance, preferably private banking or wealth management.
• Experience or potential in marketing, with a willingness to learn.
• Ability to handle multiple projects, adapt to change and work independently while being a team player.

Required skills

• Solid knowledge of branding, event management and digital marketing.
• Target segment identification and creative communication and copywriting.
• Numerical literacy, including working with metrics and spreadsheets.