Marketing Manager – Product Marketing (Hybrid, Singapore)

About the role

We are seeking an experienced Marketing Manager to lead product marketing initiatives for a leading global technology multinational. Based in Singapore, you will work in a hybrid model, collaborating with cross‑functional teams to shape product positioning, drive integrated campaigns, and create compelling storytelling that fuels user education, engagement, and adoption.

Key responsibilities

• Develop and execute product marketing strategies for new and existing features.
• Define product positioning, messaging, and go‑to‑market plans to support successful launches.
• Lead integrated multi‑channel campaigns to increase product awareness and adoption.
• Provide market insights and strategic recommendations throughout the product lifecycle.
• Conduct market research, analyse trends, and translate findings into actionable marketing plans.
• Create high‑quality marketing content aligned with brand standards.
• Manage external creative agencies and oversee production of multimedia assets.
• Define and monitor key performance metrics, analyse campaign results, and optimise performance.

Required profile

• Proven experience in product, brand, or integrated marketing within a technology or related sector.
• Exceptional storytelling ability across written, video, and visual formats.
• Background in health marketing, science communications, or corporate reputation is a plus.
• Experience managing creative agencies and delivering multimedia assets.
• Strong analytical mindset with ability to interpret market trends and campaign data.
• Highly independent, proactive, and able to manage multiple priorities.

Required skills

What we offer

• Hybrid work arrangement (3 days onsite, 2 days remote).
• Opportunity to shape product narratives for a global tech leader.
• Collaborative environment with cross‑functional teams.