Marketing Manager - Scaled Channels (Ads Marketing)

About the role

The Ads Marketing team at Netflix shapes its advertising positioning and drives the go-to-market strategy through differentiated messaging, activated across targeted and scaled channels. As the scaled channels manager for APAC, you will develop the scaled channels strategy and execute it in line with regional and global objectives. The role reports to the Director of Ads Marketing, APAC, and is based in Singapore.

Key responsibilities

• Develop a cohesive owned and paid channel strategy across key APAC markets (Japan, Korea, Australia/New Zealand, Export and Southeast Asia), tailored to each market's platform mix, competitive context and advertiser behaviour.
• Own the web strategy for the Netflix ads website, including acquisition flows and work with product and UX to optimise MQL conversion from paid and organic traffic.
• Build and manage the CRM strategy (lifecycle journeys, segmentation, re-engagement).
• Define the social channel strategy (e.g. WeChat, LINE, KakaoTalk and local equivalents) alongside global platforms, with clear goals for organic community growth.
• Carry out annual planning and channel investment allocation.
• Manage and optimise SEM campaigns across Google, Yahoo Japan, Naver, Baidu and other market-relevant search platforms.
• Partner with SEO/AEO specialists and web teams to make ads-tier content discoverable, and manage agency and vendor relationships, including briefing and performance governance.
• Define and track KPIs per market, run A/B and multivariate tests on creative, copy, targeting and landing pages, and contribute to marketing mix modelling and attribution.

Required profile

• 12+ years of experience in B2B marketing, scaled channels and CRM.
• Strong knowledge of global channels such as LinkedIn and local APAC channels (WeChat, KakaoTalk, etc.), or proven agility in adopting new channels relevant to B2B advertisers.
• Independent, strategic systems thinker who turns data and insights into scalable channel plans and challenges the norm.
• Passion for flawless execution, collaboration with agencies and partners, and handling complex projects with attention to detail.
• Strong communicator and cross-functional collaborator, comfortable working with ambiguity.
• Familiarity with the CTV, OTT or streaming landscape is preferred; an entrepreneurial mindset is valued.