Marketing Manager, SG Global Store

About the role

The Amazon Singapore Global Store team is looking for a customer-obsessed Marketing Manager to define and deliver marketing strategies that make Amazon the shopping destination for a variety of categories. You will understand customer shopping behaviour at category level and work across business, finance and marketing teams to build communications, tactics and conversion optimisation opportunities. You will also own a programme of work combining incentivised and non-incentivised strategies to introduce customers to new categories and drive purchase conversion.

Key responsibilities

• Own and deliver the marketing strategy for allocated categories, drawing on data and research to drive awareness, intent and purchase.
• Work cross-functionally to activate plans, using a mix of owned and influenced marketing levers.
• Drive discovery and engagement of categories through incentivised and non-incentivised tactics.
• As custodian of a budget, work with finance, business and marketing stakeholders to define investment frameworks and experimentation plans.
• Look for opportunities to use automation and AI to accelerate customer outcomes and scale impact.
• Build relationships with colleagues in similar roles in other countries to share learning and scale winning strategies locally.

Required profile

• Bachelor's degree.
• 3+ years of cross-functional work with tech and non-tech teams.
• 3+ years defining and implementing process improvement initiatives using data and metrics.
• Experience building, executing and scaling cross-functional programmes or marketing campaigns from concept to completion.
• Preferred: 3+ years delivering end-to-end projects and communicating results to senior leadership; stakeholder management across varied levels; process, project management and scheduling.

Required skills

• Advanced Excel (Pivot Tables, VLookUps) and SQL.
• Project management, communication and influencing skills across teams worldwide.