Marketing Manager – Singapore & Regional Markets

About the role

Beyond The Vines is a multidisciplinary design studio based in Singapore, with physical and online retail in Singapore and the region. It is looking for a commercially minded Marketing Manager to lead its Singapore market and oversee marketing for Japan and the Philippines. The role owns the Singapore marketing calendar, from product launches and retail campaigns to mall marketing and activations, turning business objectives into plans that drive revenue, traffic and customer engagement.

Key responsibilities

• Own the Singapore marketing calendar and translate business objectives into marketing plans that drive revenue, traffic and engagement.
• Lead product launches, retail campaigns, mall marketing, activations and local initiatives, while overseeing marketing priorities in Japan and the Philippines.
• Monitor performance across revenue, traffic, conversion, campaign effectiveness, budgets and marketing ROI, and identify commercial opportunities and improvements.
• Give strategic direction to regional markets so local plans align with the group's brand and commercial objectives.
• Coordinate with Retail, Merchandising, VM, Graphics, Visual Communications and regional stakeholders, and help localise HQ campaigns.
• Turn product and commercial priorities into market-specific plans, set the level of marketing support per launch, and review campaign performance.
• Work with Brand Growth, Social & Content, CRM & Customer Growth and Marketing Operations, and represent Singapore, Japan and Philippines needs in HQ planning.
• Guide and mentor junior team members, and operate with increasing autonomy and commercial judgement.

Required profile

• 5-8 years of experience in brand, marketing or communications, preferably in retail, lifestyle, fashion or consumer brands.
• Proven experience planning and delivering retail marketing campaigns, product launches and activations across physical retail and e-commerce.
• Strong understanding of Singapore's consumer, cultural landscape and media ecosystem.
• Experience overseeing or supporting marketing across multiple markets; familiarity with Japan or the Philippines is a plus.
• Comfortable working in a fast-paced, hands-on environment with high ownership.
• Passion for the fashion and design industry and enthusiasm for the brand's values.

Required skills

• Confident use of performance data (revenue, traffic, conversion, ROI) to guide marketing decisions.
• Project management and stakeholder management.
• Ability to link marketing initiatives to business outcomes.