Marketing Manager, South East Asia (Ads Marketing)

About the role

The Ads Marketing team defines Netflix's core advertising positioning and drives its go-to-market strategy through differentiated messaging and narratives, activated across targeted and scaled channels. As Marketing Manager for South East Asia, you will support the launch and expansion of Netflix ads in the region, leading launch plans and executing them in line with regional and global objectives. The role reports to the Director of Ads Marketing, APAC, based in Singapore.

Key responsibilities

• Lead and develop launch plans for South East Asia, from the core narrative to go-to-market strategies that position Netflix ads as a must-buy platform for advertising clients.
• Define key audiences and optimal channels by synthesizing business objectives, and ensure marketing initiatives align with business goals through stakeholder communication.
• Collaborate with data analytics teams to strengthen the value proposition for advertising partners and influence the definition of upcoming research.
• Develop owned Netflix events and lead the brand's presence at local and international industry events and custom client engagements.
• Build scaled channels to reach the right audience at the right time with the right messages, and give leadership regular updates on successes, challenges and opportunities.

Required profile

• 12+ years of experience in B2B marketing, digital advertising or marketing communications.
• Ability to turn data and insights into actionable plans, work independently and challenge the norm.
• Strong execution focus, with a passion for creative, flawless delivery and the ability to manage multiple projects and deadlines.
• Comfortable with ambiguity and a self-starter who can forge their own path.
• Strong communicator and cross-functional collaborator.
• Familiarity with the CTV, OTT or streaming landscape is preferred.