Marketing Manager, Wearables (APAC)

About the role

Meta is hiring a Marketing Manager to lead wearables marketing in APAC. The role owns market strategy, integrated Go-To-Market, and end-to-end creative and media leadership, working closely with Product Marketing, Retail, Sales/Partnerships, Communications and external agencies. It also covers business health, tracking sales and brand-health leading indicators, and escalating risks and decisions to leadership.

Key responsibilities

• Set APAC strategy for category leadership: multi-quarter market strategy, audiences, channel roles, investment priorities, and culturally resonant narratives and use cases.
• Lead end-to-end Go-To-Market for launches and peak moments, including planning, readiness, messaging alignment, cross-functional governance and post-launch learning.
• Own creative strategy and messaging hierarchy, write briefs, and lead creative development with external agencies and production partners.
• Own APAC media strategy and budget allocation, partnering with media agency and internal teams to plan, launch, measure and optimise against KPIs, including test-and-learn.
• Drive in-store experience with Retail (demo strategy, merchandising, training, retail events, measurement) and co-marketing plans with key accounts (marketplaces, large-format retail, specialty electronics, operators).
• Run weekly checkpoints, monthly reviews and QBR inputs; monitor business health signals, surface risks early and escalate critical mitigations with clear framing.
• Own planning, pacing, scenario modelling and ROI-oriented prioritisation across launches, always-on, retail and partner programmes.

Required profile

• 15+ years of experience in integrated marketing, Go-To-Market, product/category marketing or brand/performance marketing (consumer tech/devices/retail).
• Proven ownership of market-level strategy and execution in APAC markets.
• Proven ownership of media strategy and budget with performance management and optimisation.
• Proven experience with creative strategy and briefing, leading creative and media agencies.
• Cross-functional leadership through influence with Product Marketing, Retail, Sales/Partnerships, Communications and Analytics.
• Executive communication, stakeholder management and decision-making in ambiguous situations.

Preferred qualifications

• Incrementality/brand lift testing and mixed-method measurement.
• APAC retail programs (in-store demos, merchandising, promoter training, retail events).
• Ongoing AI skill development and integration of AI tools into workflows.
• Experience with hardware devices (smart glasses, wearables, smartphones) and partner GTM with major accounts.
• Responsible, ethical AI practices (risk assessment, bias mitigation, quality reviews).