Marketing Operations & AI Manager (Asia & Emerging Markets)

About the role

Thomson Reuters is hiring a Marketing Operations & AI Manager for Asia and Emerging Markets. You will run the region's marketing technology, data, automation and reporting, owning the platforms, integrations, dashboards and AI workflows that the marketing team relies on. This is the systems and data layer behind campaigns, which are built and shipped by campaign operations.

Key responsibilities

• Run the marketing technology stack: administer, configure and maintain regional platforms such as Eloqua (or the regional marketing automation platform) and Salesforce, including system configuration, user management, data flows and migrations.
• Own the lead lifecycle: build and maintain lead capture, scoring, routing rules, MQL to SQL definitions and handoff to business development and sales.
• Own reporting and analysis: own the KPI and reporting framework, track and attribute results, analyse marketing and pipeline performance and turn data into recommendations for marketing and commercial leaders.
• Build reporting in Power BI and SQL and guide the more junior analyst producing routine reports.
• Design, build and run AI and agent workflows for tasks such as data hygiene, lead routing, segmentation, reporting and localisation.
• Keep data clean, enriched and compliant with data regulations across AEM markets.
• Maintain campaign taxonomy, naming conventions, standard processes and templates, and support budget tracking and reporting.
• Create documentation, run onboarding and training, and work with external vendors and platform partners.

Required profile

• Five or more years of hands-on marketing operations, marketing technology or go-to-market operations in a B2B technology environment.
• Experience administering marketing automation platforms such as Eloqua or Marketo and Salesforce, including automation, integrations, lead scoring and lifecycle management.
• Strong data and analytics background, with a foundation in business analytics or data science.
• Experience building AI and automation, including agentic AI workflows.
• Experience in a matrixed, multi-region organisation, ideally across Asia or emerging markets.
• Able to set the reporting standard and guide a junior analyst, and able to explain technical work to non-technical colleagues.

Required skills

• Salesforce and marketing automation platforms (Eloqua or Marketo)
• SQL querying and joining, Power BI reporting
• Lead scoring, routing and MQL to SQL handoff
• AI and automation workflows

What we offer

• Flexible hybrid working (2-3 days a week in the office depending on the role).
• Work from anywhere for up to 8 weeks per year.
• Career development through Grow My Way programming.
• Benefits including flexible vacation, two company-wide Mental Health Days, Headspace access, retirement savings, tuition reimbursement and incentive programs.
• Two paid volunteer days off and involvement in ESG initiatives.