Marketing & Social Media Executive – Luxury Retail

About the role

We are seeking a creative, hands‑on Marketing & Social Media Executive to boost the digital presence of a premium health‑and‑wellness retail brand in Singapore. The role combines content creation, social‑media management and support for website and retail marketing initiatives.

Key responsibilities

• Develop and execute engaging content for TikTok, XiaoHongShu, Instagram, Facebook and other platforms.
• Plan and maintain social‑media calendars, create short‑form videos, graphics and promotional assets using Canva, CapCut and AI‑powered tools.
• Monitor trends, respond to community interactions and support product launches, promotions and seasonal campaigns.
• Update website content, manage landing pages, coordinate with external developers and assist with basic SEO and performance tracking.
• Assist in planning and delivering marketing campaigns, digital ads, EDMs, brochures and retail‑store visual assets.
• Support exhibitions, workshops, product launches and other retail activations, including logistics and vendor coordination.
• Track social‑media, website and campaign metrics, prepare reports and conduct market and competitor research.

Required profile

• Diploma or degree in Marketing, Digital Marketing or a related field.
• Creative mindset with a strong interest in social‑media trends and digital storytelling.
• Hands‑on attitude, able to manage multiple projects and meet deadlines.
• Excellent communication skills and ability to work with internal teams and external partners.

Required skills

• Canva
• CapCut
• AI‑powered content creation tools
• TikTok
• XiaoHongShu (XHS)
• Instagram
• Facebook
• Website content management
• Basic SEO
• Website analytics