Marketing Specialist - Copywriting & Content Strategy

About the role

Salt Talent Search is recruiting a Marketing Specialist for a 6-month extendable contract. The role covers copywriting and content creation, working closely with campaign managers, channel program managers and the video program manager to deliver content aligned with campaign objectives.

Key responsibilities

• Write, edit and optimise publisher-facing copy for email formats such as monthly newsletters, automated growth and lifecycle journeys, feature announcements and product updates.
• Use generative AI tools (e.g. Gemini) to brainstorm angles, draft variants, localise concepts and speed up content iteration while keeping the brand voice.
• Partner with Campaign Managers and Channel Program Managers to agree targeting, deliver assets on schedule and manage reviews.
• Monitor open rates, CTRs and engagement metrics, turn performance data into insights and run A/B tests on subject lines, layouts and CTAs.
• Work with the Video Program Manager to maintain the global video calendar, track production timelines and coordinate uploads and metadata.
• Review video scripts and cutdowns against campaign objectives, and liaise with editors, agencies and logistics leads on asset transfers, localized cutdowns and subtitling.
• Oversee administrative workflows such as vendor setup, project tracking, asset archiving and approval documentation.

Required profile

• 5+ years in marketing copywriting, digital marketing or content marketing, ideally in B2B tech, SaaS or mobile app environments.
• Portfolio of technical and product-focused copy across email formats.
• Day-to-day practical experience using LLMs and AI tools for copy iteration and workflow acceleration.
• Familiarity with email analytics and reporting suites.
• Experience managing asset workflows, external agencies or post-production timelines for digital video series.
• Exceptional project management skills, able to work independently in matrixed, global cross-functional teams.