Media Planning & Activation Specialist (On Site)

About the role

Helios Media is looking for a Media Planning & Activation Specialist for an on-site position in Singapore. The role is highly execution-focused: about 50-60% of the time is spent activating and optimising campaigns, 20-25% on reporting and insights, and 10-15% on media planning and strategic support. It supports multiple client accounts and works closely with account management, strategy, creative and media teams.

Key responsibilities

• Campaign activation and optimisation: set up, launch and manage paid media campaigns in Meta Ads Manager and Google Ads, including audiences, targeting, budgets, bidding and placements; run QA checks before launch; monitor pacing, spend and performance; and optimise against KPIs such as CTR, CPC, CPA, ROAS and conversions
• Reporting and insights: own recurring campaign reports, consolidate performance data across platforms, analyse trends and prepare weekly, monthly and post-campaign reports with actionable recommendations
• Media planning support: help build data-driven media plans, advise on channel mix, budget allocation and audience strategy, and support media briefs and presentations
• Coordination: work with account management, creative and strategy teams, attend client meetings, and manage multiple accounts and deadlines

Required profile

• 2-4 years of experience in digital media, paid media, media activation or campaign management
• Diploma or Bachelor's degree in Marketing, Communications, Business, Advertising or a related field preferred
• Strong English communication skills and the ability to work independently

Required skills

• Hands-on experience setting up and managing campaigns in Meta Ads Manager and Google Ads
• Understanding of campaign structures, targeting, bidding, budgets, placements and metrics such as CPM, CPC, CTR, CPA and ROAS
• Experience preparing campaign reports and turning data into insights
• Experience with Amazon Advertising, Amazon DSP, LinkedIn Campaign Manager, TikTok Ads Manager, GA4 or Looker Studio is a strong plus