腾讯游戏海外发行市场经理(东南亚)
tencent
Job description
职位概况
腾讯旗下国际游戏业务品牌Level Infinite招聘东南亚市场经理,负责新品在东南亚核心市场的营销推广。Level Infinite发行《PUBG MOBILE》《NIKKE》《王者荣耀》等游戏,并与多家工作室合作推出多款产品。
主要职责
- 负责新品东南亚核心市场的营销,包括制定整体营销策略、内容营销、创意Campaign策划与落地
- 分析产品内核与玩法,明确目标用户与核心卖点,结合市场环境与产品阶段输出营销方案
- 为各类事件与营销内容设定执行效果目标,对内容声量、传播效率与用户转化负责
- 协同产品、社区、创意等团队设计传播方案,整合游戏内外资源并落地执行
任职要求
- 3年以上游戏营销或市场行业经验,有手游全周期发行经验,有东南亚港澳台市场经验者优先
- 熟悉游戏行业,有深度游戏产品体验经历
- 市场触觉敏锐,善于捕捉用户偏好,具备跨团队协作与执行能力
- 可用英文作为主要工作语言
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Published 17 hours ago
Expires 1 month from now
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