Partner Marketing Manager, APAC (Singapore Based)

About the role

A leading global financial infrastructure platform is hiring a senior marketing contractor for its Partner Marketing team, based in Singapore. The team educates, engages and enables partners worldwide so they can build market awareness and generate demand for the platform's solutions. You will support the team leads for app partners and payment method partners across APAC, helping them scale the partner program, define go-to-market strategy and grow their business on the platform.

Key responsibilities

• Build joint messaging, produce co-marketing assets and manage email campaigns with and for app and payment method partners.
• Execute co-marketing plans to drive app marketplace installs and the adoption and recruitment of payment method partners.
• Deliver partner program benefits such as in-product promotional placements, email features and case studies.
• Support the partner experience at the company's flagship events.
• Administer and optimise partner marketing funds.
• Work with regional partner marketers to adapt global strategies for the region, and collaborate with regional and product marketing on local go-to-market initiatives.
• Support the recruitment of new partners in APAC.

Required profile

• 8+ years of relevant B2B marketing experience; a mix of partner and product marketing is ideal.
• Experience building joint marketing plans with technology or financial partners and driving new customer acquisition and pipeline.
• Experience working with global functions in different regions and with partners in other regions.
• Ability to influence and guide a partner's marketing leadership team to align on joint priorities.
• Nice to have: experience at a high-growth tech company, payments, fintech or marketplace marketing.

Required skills

• Proven ability to shape joint messaging and marketing program strategies for partners.
• Demonstrated experience measuring and improving the ROI of marketing investment through an indirect, partner-led business model.
• Deep understanding of the user journey through a partner channel, the sales cycle and the product lifecycle.
• Strong written and verbal communication, leadership and cross-functional collaboration.
• Superb organisation and project management, and excellent analytical skills.