Partner Marketing Manager

About the role

Osome is an AI platform for global founders that handles incorporation, accounting, compliance and financial administration. As it expands beyond paid media, it is building its partner ecosystem as a scalable distribution channel. The Partner Marketing Manager builds this motion from the ground up, working alongside Partnerships, Growth and Lifecycle Marketing to turn signed partners into revenue-generating channels. While commercial relationship ownership stays with Partnerships, you own how partners are activated, enabled and marketed.

Key responsibilities

• Build the partner marketing measurement framework within the first 90 days, including funnel mechanics, attribution definitions, dashboards and performance baselines.
• Grow partner-sourced clients, qualified pipeline and revenue against targets, and improve cost per SQL, cost per acquired client and the LTV:CAC ratio.
• Increase the share of signed partners that become active, productive and repeatable sources of acquisition.
• Create a test-and-learn roadmap identifying the partner types, propositions and activation tactics with the strongest commercial return.
• Build the partner marketing strategy, operating model and roadmap with Partnerships, Product marketing and Growth marketing.
• Develop joint go-to-market and activation plans for strategic partners after they are signed.
• Work across functions to create propositions, activation kits, landing pages, email journeys, webinars, events, case studies and sales materials.
• Manage referral, cross-sell, post-incorporation and lifecycle campaigns with Growth and Lifecycle Marketing.
• Manage MDF and campaign budgets, build business cases and report on spend, pipeline, revenue and ROI.
• Equip Sales teams with the messaging, tools and performance insights to activate partner offers, and turn partner feedback into programme improvements.

Required profile

• 6-8 years of B2B marketing experience, including substantial hands-on partner, channel or alliance marketing.
• Direct ownership of partner or channel marketing programmes, with evidence of building or scaling them.
• A track record of partner programmes delivering measurable pipeline, revenue, customer acquisition or product adoption.
• Experience defining funnel metrics, building attribution or reporting, and using performance data for commercial decisions.
• Experience managing partner stakeholders, cross-functional teams, campaign budgets and MDF end to end.
• Fintech, SaaS, financial services or SMB experience preferred; experience in Singapore, Hong Kong or other international markets is an advantage.

Required skills

• Integrated campaign skills across digital, content, lifecycle, events and sales enablement, with a willingness to execute as well as set direction.
• Funnel metrics, attribution and reporting.

What we offer

• Multi-cultural environment and learning opportunities with mentorship from peers and leaders.
• An agile, goal- and performance-focused working model.
• Hybrid working arrangement.
• Office laptop and other equipment provided.