Performance Marketing Manager

About the role

We are seeking a Performance Marketing Manager to lead the paid acquisition and e‑commerce growth engine for a fast‑growing consumer wellness brand in Singapore. You will be one of the first hires in a new chapter, responsible for scaling the brand across multiple digital channels and markets.

Key responsibilities

• Own and scale paid acquisition on Meta, Google, TikTok and Shopee platforms, managing budgets, targets and weekly reporting.
• Optimize the Shopify D2C store – conversion rate, landing pages, average order value and post‑purchase journey.
• Drive performance on Shopee Mall and build TikTok Shop, managing campaigns around major sales events.
• Set up and iterate Klaviyo email flows (welcome, abandoned cart, post‑purchase, win‑back, subscription onboarding).
• Create weekly performance dashboards covering ROAS, CAC, AOV, repeat rate and other key metrics.
• Plan and execute the Malaysia market launch – ad accounts, Shopify storefront, Shopee MY and TikTok Shop MY.
• Leverage AI tools to generate ad creatives, draft copy, analyse channel performance and automate reporting.

Required profile

• 4–7 years of performance marketing experience for a D2C consumer brand, preferably with a Singapore‑based company that has scaled beyond SGD 5 M annual revenue.
• Hands‑on operator who has personally managed ad accounts and enjoys deep‑dive optimisation.
• Strong commercial instinct with the ability to own blended ROAS, payback periods and channel‑mix decisions.
• Comfortable working in a small, fast‑moving team during a brand relaunch.
• Based in Singapore or able to relocate within 60 days.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Shopee Seller Centre
• Shopify analytics
• Klaviyo email automation
• AI content‑generation tools

What we offer

• Competitive compensation package in Singapore dollars.
• Hybrid work model (onsite + remote).
• Opportunity to shape the growth of a market‑leading wellness brand and expand into new Asian markets.