Performance Marketing Manager

About the role

OneOcean, a unified brand owned by Lloyd's Register and focused on classification and compliance services for the marine and offshore industries, is looking for a data-driven Performance Marketing Manager to join its campaign management team. This is a hands-on individual contributor role based in Singapore, taking end-to-end ownership of campaigns from brief and audience strategy through optimisation, creative testing and performance reporting, in close collaboration with product marketing, creative and sales teams.

Key responsibilities

• Own campaigns across channels from initial setup through ongoing optimisation and reporting.
• Manage campaigns day-to-day: targeting, media buying, creative briefing, A/B testing, budget pacing and performance analysis.
• Follow shared campaign management processes such as naming conventions, QA checklists, launch protocols and post-campaign reviews.
• Define, track and report KPIs and present insights and recommendations for further optimisation.
• Partner with the creative team to brief, test and iterate on creative assets, formats and landing pages to improve conversion rates.
• Manage the campaign budget, ensuring efficient spend allocation and accurate forecasting.
• Identify new growth opportunities, emerging channels, audiences, content types and creative formats, and champion a test-and-learn culture.
• Work with SEO, product marketing and sales teams to build optimised user journeys and conversion points.

Required profile

• At least 2 years of hands-on performance marketing experience, with a strong track record of managing campaigns end-to-end.
• Experience creating sales motions and email campaigns, including nurture and ABM.
• Extensive experience working with creative teams to brief and iterate on creative assets.
• Strong analytical mindset and understanding of tracking, attribution and measurement.
• Excellent stakeholder management and communication skills, curious and open to new ways of working.

Required skills

• Organic and paid channel management.
• Expertise in sales motions and email campaign types.
• Experience using AI in day-to-day workflows.