PR Account Executive / Senior Account Executive

About the role

Grayling, a global communications agency with over 25 offices, is looking for a PR Account Executive or Senior Account Executive in Singapore. You will deliver day-to-day client work across several accounts of varying size, supporting the team while helping ensure work is delivered on time.

Key responsibilities

• Deliver PR campaigns for clients, including press releases, media coverage, influencer engagement and social media campaigns
• Handle media relations: media monitoring, trend analysis, opportunity spotting and media liaison
• Build and manage media and forward feature lists, and recommend opportunities to target
• Run media sell-ins and identify the most advantageous coverage opportunities for clients
• Keep the team and client informed on progress and escalate issues promptly
• Write copy such as press releases, quotes, emails, status and contact reports and social media materials
• Manage departmental administration and support the team
• Build and manage strong media relationships
• Help with new business: idea contribution, research and proposal preparation
• Supervise Account Executives
• Monitor the media landscape for new opportunities to sell additional Grayling products and services to clients

Required profile

• Strong understanding of traditional and digital public relations
• Digital savviness and curiosity to learn and improve
• Excellent grasp of clients' markets, audiences and routes to market
• Excellent written and verbal communication, creative and commercially aware
• Organised, able to juggle multiple priorities and adapt to clients and teams

What we offer

• 4pm Friday finishes
• Hybrid working
• Regular training workshops and socials
• The chance to work on award-winning global campaigns