PR Marketing Intern - Guerlain Singapore
LVMH · Singapore
Job description
About the role
Guerlain, part of LVMH, is recruiting a Public Relations intern for its Singapore local market. The intern implements PR and media-related marketing activities in Singapore, working alongside the PR Executive on seeding, press releases, events and reporting.
Key responsibilities
- Seeding and press releases: work with the PR Executive on seeding strategies for influencers and media, execute seeding deliverables for new launches and campaigns, ensure products and inventory are available on time, and adapt and disseminate press releases and pitches to build relationships with key media and KOL contacts.
- Support retailers' communication on new assets, creatives requests and short copywriting when needed.
- Event management: source and plan PR events with third-party suppliers, manage logistics such as set-up, gifts and RSVP lists, and assist in planning and running launches, trade and in-store events and media symposiums.
- Organise media and KOL interviews with internal spokespersons in HQ.
- Monitor media coverage for every activation, submit monthly PR clippings and weekly newsletters to the region, and write weekly internal reports on media/KOL engagement, organic coverage and gift tracking.
- Competitor analysis: identify competitors' relevant media and KOLs, and regularly connect with them to propose advertorials for key launches.
- Admin support: arrange meetings with KOLs and media, prepare documentation for inventory orders and gift tracking, and support the internal marketing team with event flows and run-downs.
Required profile
- University student passionate about luxury beauty brands, ready to act as an ambassador for Guerlain's DNA and heritage.
- Appreciates creativity within the luxury universe.
- Team player, independent, highly motivated and able to meet tight deadlines.
- Positive attitude, able to motivate others and speak for the brand.
The internship runs from September to December 2026 or longer on a full-time basis.
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Published 2 hours ago
Expires 1 month from now
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LVMH
Singapore
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