Private Bank Segment Marketing, Group Retail

About the role

UOB is hiring for a Private Bank Segment Marketing position within its Group Retail division. The role supports the Private Bank segment in achieving net client growth, deepening client engagement and driving wealth penetration, by developing and executing strategic marketing initiatives that reinforce the segment's value proposition.

Key responsibilities

• Develop, articulate and reinforce the Private Bank Customer Value Proposition across client-facing and internal communications, aligned with the bank's brand and wealth advisory positioning.
• Create and curate advisory, investment, market outlook and thought leadership content, working with investment, product and advisory teams.
• Conceptualise and run integrated marketing campaigns, client communications and sales-support initiatives, and develop collateral, presentations, digital content and client toolkits.
• Monitor campaign effectiveness and recommend optimisation; lead flagship client engagement programmes such as investment outlook events, thought leadership forums and bespoke appreciation initiatives.
• Develop and manage annual marketing plans and budgets, track and optimise marketing spend.

Required profile

• Bachelor's degree in marketing, business or a related field.
• More than 8 years of marketing experience in targeting and segmentation, especially in finance, with proven customer and product pillar development.
• Proven experience in wealth advisory, content development and segment strategy.
• Strong understanding of investments, insurance, financial planning and retirement planning.
• Excellent communication, presentation and collaboration skills, and ability to manage multiple projects and meet deadlines.

Required skills

• Proficiency in using communication and media platforms and tracking content effectiveness.
• Competencies: Develop, Engage, Execute and Strategise.