Product Marketing Manager
AsiaVerify · Singapore
Job description
About the role
AsiaVerify is a KYB AI platform giving organisations real-time insights into 447 million companies across Asia-Pacific, covering ownership structures, risk indicators, compliance exposure and trust. The Product Marketing Manager connects Product, Sales and Marketing, turning product capability into market-ready value propositions. The role supports major launches and ongoing feature releases, giving Sales the insights, messaging and collateral needed to win.
Key responsibilities
- Go-to-market partnership: act as GTM partner across Product, Sales and Marketing, leading hard and soft launches, defining objectives, audiences, messaging and activation plans
- Positioning and messaging: turn technical specs into ICP-fit narratives, use-case and buyer-specific stories, keeping messaging consistent across channels
- Sales enablement: build collateral, decks, one-pagers, battlecards, FAQs and case studies, support deal cycles and CS upgrade pathways
- Competitive intelligence: maintain battlecards, win/loss insights and differentiation narratives, monitor market trends and regulatory shifts
- Analyst engagement: support analyst briefings, inquiries and market submissions
- Cross-functional collaboration: work with Product, Sales leadership, Marketing and Customer Success, feeding market and CS feedback back to product roadmaps
Required profile
- Experience in B2B SaaS or data-driven platforms (risk, compliance, fintech a plus)
- Proven ability to work at the intersection of Product, Sales and Marketing
- Strong storytelling and messaging skills
- Commercially minded, comfortable engaging externally with analysts and senior stakeholders
What we offer
- Salary of £50,000-£75,000 per year in the UK or circa S$85,000-S$128,000 in Singapore
- Remote if UK, hybrid if Singapore
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Published 4 hours ago
Expires 1 month from now
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AsiaVerify
Singapore
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