Product Marketing Manager – Tech (Contract)

About the role

Our client, a leading global technology company, is seeking a Product Marketing Manager to lead product marketing initiatives, campaign execution, and go‑to‑market strategies across regional and global markets. This contract position runs until 12 April 2027 and is based in Singapore.

Key responsibilities

• Develop and execute product marketing and go‑to‑market strategies for new and existing technology products.
• Plan, manage and optimise integrated marketing campaigns across multiple channels to meet business objectives and OKRs.
• Conduct market, user and competitive research to uncover customer insights and growth opportunities.
• Define product positioning, value propositions, messaging and marketing narratives for target audiences.
• Analyse campaign and product performance using qualitative and quantitative metrics and provide recommendations for improvement.
• Create marketing content, campaign assets and communication materials aligned with brand and product strategy.
• Monitor industry trends, customer behaviour and market developments to support strategic decision‑making.

Required profile

• 8+ years of experience in product marketing, brand marketing or integrated marketing within a technology or digital business.
• Strong understanding of go‑to‑market strategy, product positioning and campaign management.
• Proven experience conducting market research, user research and customer insight analysis.
• Excellent analytical skills with the ability to interpret performance data and develop actionable recommendations.
• Demonstrated stakeholder management experience collaborating with product, sales and global teams.
• Ability to manage multiple projects and programmes simultaneously.

Required skills