Product Propositions Lead

About the role

Manulife is looking for a Product Propositions Lead to own the design of customer value propositions and the go-to-market (GTM) strategy for products. The role leads a small team of 2 to 3 people and works closely with Product, Marketing, Distribution and Training to ensure consistent, compliant messaging and strong adoption across channels such as Agency and Banca.

Key responsibilities

• Design customer-centric product value propositions based on customer insights, segmentation and distributor feedback, and turn features into clear, differentiated positioning against competitors.
• Own the end-to-end GTM strategy and execution, lead GTM workshops and set a weekly/monthly execution cadence across stakeholders.
• Drive alignment between Product, Marketing, Distribution and Training teams so launches are coordinated.
• Oversee sales proposition decks, pitchbooks and customer-facing materials, keeping them well structured and easy to understand.
• Organise training (TTT, launch enablement) so distributors adopt the product effectively.
• Coordinate Product Development, Marketing, Distribution and Operations, and keep a tight feedback loop with frontline channels.
• Supervise a team of 2 to 3, providing direction, coaching and quality assurance, and building team capability in storytelling and stakeholder management.

Required profile

• Strong proposition design and storytelling ability, able to simplify complex product mechanics for customers.
• Commercial acumen with a clear understanding of customer needs and distribution drivers.
• Experience in GTM planning and multi-channel execution, and ability to drive structured launch cadences.
• Excellent cross-functional collaboration and proven team leadership and coaching.
• Deep understanding of the sales journey and distributor pain points.

Required skills

• Program management and prioritisation
• Workshop facilitation and stakeholder leadership
• Sales enablement and training design

The working arrangement is hybrid. Success is measured by the quality and consistency of propositions, the speed of GTM execution, distributor adoption of sales materials and positive feedback from frontline staff.