Public Relations Manager

About the role

An experienced Public Relations Manager is sought to lead client accounts, drive impactful communications programmes and nurture the growth of a high-performing team. The role combines strong media instincts, commercial awareness and a collaborative leadership style, mentoring junior team members while delivering results for clients.

Key responsibilities

• Lead, mentor and support junior team members; manage workloads and act as a bridge between senior leadership and account teams.
• Serve as a key day-to-day contact for clients, partner with senior leadership on integrated PR and communications strategies, and review client-facing materials and reports.
• Build relationships with journalists, editors, content creators and influencers, pitch stories and thought leadership, and develop press releases, media pitches, bylines and briefing materials.
• Oversee the planning, execution and optimisation of client campaigns, monitor traditional, digital and social media coverage, and support new business development through proposals and presentations.
• Contribute to company growth initiatives, maintain the social media presence and corporate communications materials, and represent the company at client meetings, networking events and industry events.

Required profile

• 3 to 5 years of experience in public relations, communications, social media or digital marketing, ideally in a Singapore-based agency.
• Demonstrated experience in media relations, influencer engagement, content development, events, brand activations and corporate communications.
• Strong network of media, journalist and influencer contacts in Singapore and the region.
• Singapore Citizen or Permanent Resident preferred.

Required skills

• Exceptional written and verbal communication skills.
• Strong organisational and project management abilities, handling multiple clients and competing priorities.
• Proactive, solutions-oriented approach in a fast-paced environment.