Public Relations Specialist

About the role

ASUS is seeking a dynamic Public Relations Specialist to shape media narratives and boost brand visibility. You will work closely with internal teams, agencies, and media partners to create compelling content that drives engagement and supports business growth.

Key responsibilities

• Develop and execute media relations strategies to secure high‑level placements across print, broadcast, and online platforms.
• Collaborate with internal stakeholders, external agencies, industry experts, and media partners to identify PR opportunities and create relevant content.
• Research, write, and edit press releases, customer communications, and other media documents.
• Prepare spokespersons and thought leaders for media engagements, including briefing documents and media training.
• Respond promptly and professionally to external media inquiries.
• Monitor industry trends and integrate content initiatives with brand campaigns.
• Establish performance metrics, track results, and report regularly to management.

Required profile

• Proven experience in journalism, content creation, media relations, social media marketing, and brand communications.
• Excellent writing, editing, and proofreading abilities.
• Ability to work independently, manage multiple priorities, and act as a liaison between sales and marketing teams.
• Strong interpersonal and communication skills for cross‑functional collaboration.

Required skills

• Proficiency with Microsoft Office Suite.