Regional Head of Communications

About the role

This role leads the integrated Communications strategy for SEAO (Southeast Asia and Oceania) across PR, media, influence, corporate and internal communications, strengthening the Maison's desirability, visibility and reputation. Reporting to the Regional MCC Director, you translate global Maison priorities into regionally and locally relevant strategies and act as the key communications partner to HQ and regional leaders.

Key responsibilities

• Define and drive the SEAO Communications strategy and roadmap, aligning global priorities, regional business objectives and market opportunities
• Harmonize communications initiatives across markets while preserving local relevance and market ownership
• Manage and optimize regional communications budgets and key investments, partnering with key agencies
• Set KPIs and measurement frameworks, and provide oversight on governance across HQ, region and markets
• Develop regional communications resources and build a collaborative SEAO community
• Lead PR, media and influence, shaping priorities around key launches and moments and integrating paid, earned and influence channels
• Craft and amplify Cartier's corporate narrative, manage corporate events, shape leadership scripts and key messages, advise on sensitive communications and coordinate with HR on internal channels

Required profile

• 10-12 years of progressive experience in communications, PR, media and/or integrated marketing, ideally in luxury or an international premium brand
• 3-5 years of people or team management experience
• Proven track record leading multi-market communications strategies and translating global brand priorities into local plans
• Deep sensitivity to local cultures and traditions across SEAO
• Strong business and financial acumen, linking communications investment to brand desirability and business objectives
• Ability to influence senior stakeholders in a matrix organization and work flexible hours for corporate events, with 15-20% travel

Required skills

• PR, media relations and influencer engagement
• Corporate and internal communications
• Excellent communication, storytelling and stakeholder management