Regional Marketing Director, Carousell

About the role

Carousell Group, the multi-category secondhand platform in Greater Southeast Asia, is looking for a Singapore-based Regional Marketing Director. The role drives growth outcomes across six APAC markets, with a focus on growth marketing, brand awareness of focus categories per market and regional team leadership. It reports to the Chief Business Officer, CRS BU, and owns directly attributable outcome metrics.

Key responsibilities

• Own and execute regional marketing objectives across six markets, driving user acquisition, conversion and retention, and translate the annual operating strategy into local plans and measurable outcomes
• Own key demand, supply and liquidity metrics for each country and focus category, using hypothesis-led experimentation and data-backed insights
• Lead localised category or platform campaigns end to end, and partner with Category Management and Product teams
• Champion AI adoption in marketing workflows (campaign creation, segment selection, 1-1 journeys) and work with the CRS/Platform AI roadmap to prioritise AI and agentic use cases
• Lead country marketing teams and align with Brand, Design, Product, CRM, Performance Marketing and Data
• Build, coach and scale a team of output-oriented, growth-minded marketers, designing team structures and workflows that leverage AI

Required profile

• 10+ years owning and executing campaigns in consumer marketing within a high-growth scale-up, ideally a marketplace or app-first business
• Track record leading regional or multi-market campaigns end to end
• Deep experience in regional multi-market environments with strong cross-cultural fluency across Asian markets
• Proven people leadership: has built, led and developed marketing teams (direct and matrixed)
• Nice to have: prior ownership of a full-funnel P&L or regional growth mandate reporting to an executive team, and exposure to sustainability, circular economy or purpose-led brand positioning

Required skills

• Data-centric: comfortable with complex business metrics and turning insight into growth hypotheses
• Tech-savvy: hands-on with in-app communication channels, social platforms, marketing automation and campaign management tools
• Executive presence and clear communication across functions