Regional Marketing Manager (Asia)

About the role

Workato, a control and execution platform for enterprise AI, is looking for a Regional Marketing Manager (Asia) to join its Asia Growth & Marketing Team. The role builds pipeline and brand awareness in the Asia region through demand-generation and lead-generation programs, and acts as the voice of the brand in conversations with potential customers.

Key responsibilities

• Build and accelerate the sales pipeline through demand generation and multi-channel campaigns, including personalised campaigns for strategic accounts, working with Sales, SDRs and Customer Success
• Lead end-to-end account-based marketing initiatives targeting key enterprise prospects
• Research and identify third-party publications and partners to drive new logos, thought leadership and brand awareness
• Own field marketing and events end-to-end, from concept and planning through execution, logistics, vendors, speakers and post-event follow-up, including webinars, customer events, flagship conferences and regional trade shows
• Develop and manage landing pages, microsites and content assets such as case studies and business cases with content and design
• Create audience-centric content: blog articles, social posts, videos, storyboards, email copy, banner ads and presentations
• Manage campaign budgets with a focus on ROI and continuously improve performance metrics
• Plan, run and optimise integrated digital campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO and content syndication
• Collaborate with Product Marketing, Sales and Customer Success to align messaging and deliverables with strategy

Required profile

• Communications, Business or Marketing degree/diploma, or 5+ years of relevant experience
• Experience coordinating live and virtual events and using virtual event platforms such as Zoom Webinars
• Interest in producing content for websites, blogs, social media and video platforms
• B2B technical audience writing and marketing experience is a plus
• Exceptional command of English and strong copywriting and presentation skills
• Ability to project manage multiple, simultaneous marketing programs across regional markets, with some travel required
• Hands-on experience building AI-powered workflows to streamline content creation and campaign production

Required skills

• Strong project management and attention to detail
• Digital marketing across paid search, paid social, display, email, SEO and GEO
• Video editing or design software knowledge is an advantage