Regional Marketing Manager - Cybersecurity

About the role

A fast-growing cybersecurity vendor, specialising in threat intelligence, network security and AI-enabled security solutions, is looking for a Regional Marketing Manager. The company has an expanding presence across Asia Pacific and serves enterprise and public-sector customers in sectors such as financial services and telecommunications. The role leads regional marketing, working closely with sales teams and global stakeholders.

Key responsibilities

• Plan and run regional B2B trade shows, cybersecurity conferences, exhibitions, webinars and executive events
• Develop and run lead-generation campaigns supporting regional sales targets and pipeline growth
• Partner with sales teams on target audiences, campaign strategy and lead follow-up
• Manage end-to-end event execution, including selection, sponsorship, budgeting, vendor management, logistics and post-event analysis
• Create integrated campaigns across digital, content, social media, email and offline channels
• Produce thought-leadership articles, case studies, newsletters and sales enablement materials
• Manage marketing calendars and track campaign performance, lead conversion and ROI
• Manage external agencies, event organisers and vendors

Required profile

• Minimum 8-10 years of B2B marketing experience, ideally in cybersecurity
• Strong understanding of the cybersecurity industry and enterprise technology landscape
• Proven experience in lead generation, demand generation and pipeline-focused marketing
• Track record managing B2B trade shows, conferences, exhibitions and executive events
• Experience running regional campaigns across multiple markets
• Ability to manage budgets, agencies and vendors
• Excellent written and spoken English and Mandarin

Candidates apply by sending their CV to the recruiter's contact; only shortlisted candidates will be contacted.